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Category - Editorials

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Why Your Dealership Should Go Organic

by Brian Rogers
6 min read

At a time when car shoppers have access to more research, reviews and vehicle data than ever before, auto dealerships are faced with the challenge of standing out from the crowd, especially on the search engine result pages of...

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VLF Force 1 V10 exterior side
  • Car Reviews
  • Design Analysis
  • Editorials

VLF Automotive: Sports Cars with Guts

by Brian Rogers
5 min read

Michigan-based VLF Automotive produces some of the auto industry’s most stylish and powerful vehicles, delivering visceral thrills, tailored craftsmanship, and incorporating coach-built design that evokes the whimsy of a...

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2019 Acura RLX
  • Design Analysis
  • Editorials

Rx for the Acura RLX

by Brian Rogers
3 min read

Perched atop Acura’s sedan lineup is the full-size RLX. Far less popular than the mid-size TLX and virtually all of its competitors, the RLX is a rare bird indeed. Last year a total of just 1,931 units were sold in America...

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  • Article
  • Editorials

Discovering Automaker’s Awesome Original Websites: Japanese Luxury Roundup

by Brian Rogers
6 min read

In the mid-1990’s most automotive brands that existed at the time began launching websites as digital was rapidly becoming the next frontier and offered an opportunity to showcase products and influence consumers as they...

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  • Article
  • Design Analysis
  • Editorials

Tumbling Dice: Gambling On Tailfins

Sticky
by Brian Rogers
4 min read

At a time when only the flashiest and most unique luxury sedans are postured to thrive in a market increasingly shifting toward SUVs, a strong case can be made for Cadillac to go balls to the wall with their sedans. Bring back...

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Land Rover Discovery All Generations
  • Car Reviews
  • Design Analysis
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Design Analysis: 5 Generations of Land Rover Discovery

Sticky
by Brian Rogers
5 min read

The Land Rover Discovery made its U.S. debut for the 1994 model year, as the SUV craze was underway and Ford Explorers and Jeep Grand Cherokees became ubiquitous on the highways and byways of America. Offering the go-anywhere...

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W140 Mercedes-Benz S-Class
  • Car Reviews
  • Design Analysis
  • Editorials

Which Generation Mercedes-Benz S-Class Looks Best?

Sticky
by Brian Rogers
5 min read

A style icon and international status symbol, the Mercedes-Benz S-Class has long been a force to be reckoned with in the full-size luxury sedan segment. Today we’ll look back at four generations of the S-Class, starting with...

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  • Car Reviews
  • Design Analysis
  • Editorials

Street Sighting: Early 2000’s Volvo S60

by Brian Rogers
2 min read

In our last Street Sighting we reported on the quirky Mercedes-Benz C-Class Coupe of the early 2000’s. Now, as Volvo prepares to release the all-new third generation S60 sedan, Third Auto revisits the original S60 model...

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  • Car Reviews
  • Design Analysis
  • Editorials

Design Analysis: Generation One (2000-2006) BMW X5

by Brian Rogers
2 min read

The BMW X5 traces its origins back to the 2000 model year when the first generation made its debut. This was the first SUV for the automaker and joined the 3- 5- and 7-Series as well as the Z3 and Z8 in BMW’s lineup. This...

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XT4 Redux
  • Car Reviews
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2019 Cadillac XT4: What If…

by Brian Rogers
3 min read

Cadillac recently introduced the 2019 XT4 compact luxury SUV at the New York International Auto Show, where we'll be reporting from in just a few days. The XT4 builds on the design language seen on the CT6 and influenced by the...

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  • Editorials

The Meaning Behind Third Auto’s Name & Logo

by Brian Rogers
1 min read

Today we're exploring the meaning of the Third Auto name and how its logo came to be. The shape of the logo represents the roman numeral three and all colors featured were carefully selected to represent specific meanings.

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  • Editorials

2000 & Late: 2002-2004 Nissan Altima

by Brian Rogers
1 min read
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2000 and Late: 2002-2006 Nissan Altima The third generation Nissan Altima Debuted in 2002, replacing its dowdy, droopy predecessor and elevating the platform into the midsize category. The design was minimalistic and has aged...

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  • Article
  • Editorials

Infiniti And Beyond: With Its Recent Hot Steak, What’s Ahead for the Brand?

by Brian Rogers
2 min read
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Propelled by the popular QX60, Infiniti is quickly catching up to Acura on the sales chart. Last month there was a difference of just 201 sales in the United States between the two brands. Sales are up double digits year to date...

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