Auto dealerships have had to adapt at a rapid clip over the past decade as digital platforms have overtaken traditional media as the primary mechanism for reaching auto shoppers. The role of print ads has rapidly diminished...
Category - Article
At a time when car shoppers have access to more research, reviews and vehicle data than ever before, auto dealerships are faced with the challenge of standing out from the crowd, especially on the search engine result pages of...
The Volkswagen Golf GTI is famous for combining performance without sacrificing practicality. By thoughtfully integrating performance upgrades into the efficient and roomy Golf platform, the brand has been able to build a...
The BMW 3 Series sedan has been completely redesigned for the 2019 model year. As we previously covered, the 3 Series has carefully evolved throughout the decades and has traditionally placed an emphasis on sporty driving...
For 2019 BMW has introduced the X7, its largest ever SUV, which slots above the mid-size X5 and X6 in the brand’s massive crossover lineup. The full-size X7 is designed to comfortably seat up to seven passengers, with a far...
In the mid-1990’s most automotive brands that existed at the time began launching websites as digital was rapidly becoming the next frontier and offered an opportunity to showcase products and influence consumers as they...
At a time when only the flashiest and most unique luxury sedans are postured to thrive in a market increasingly shifting toward SUVs, a strong case can be made for Cadillac to go balls to the wall with their sedans. Bring back...
The Toyota Corolla is a popular sedan that competes with the Honda Civic and other compacts. Priced from $18,550, the Corolla is slotted above the subcompact Toyota Yaris and below the midsize Toyota Camry in the brand’s...
Among the best-selling vehicles in America, the Escape nameplate has been extremely popular ever since its launch in the early 2000's. The reason for its success is that it combines utility with a comfortable and car-like ride...
The 2018 Ram 1500 enters its final year before a redesign. Routinely among one of the best-selling automobiles in America, the Ram competes directly with the Ford F-150, Chevrolet Silverado and GMC Sierra. Prices start from an...
One rung above the midsize Chevrolet Malibu in Chevy’s lineup you’ll find the full-size 2018 Chevrolet Impala. Offering more space and features, it has stretch-out space front and rear and its long wheelbase allows...
The 2018 Chevrolet Malibu is the brand’s midsize sedan, ranked in the Chevy lineup between the compact Chevrolet Cruze and the full-size Impala. It is available with several powertrain options are available, including a...
The 2018 Hyundai Sonata is the brand’s popular midsize sedan and is based on the same platform as its cousin, the Kia Optima. With a starting MSRP of $22,935, it competes with heavyweights like the Honda Accord and Toyota...