Building a 2020 Lincoln Aviator

As the Lincoln brand soars to new design heights, the likes of which haven’t been attained since the launch of the 1998 Navigator, let’s explore the resurrected Aviator nameplate and build the latest edition to the luxury brand’s lineup. Lincoln Aviator Models A total of five models are available for the 2020 Lincoln Aviator: Standard, Reserve, Grand Touring, Black Label, and Black Label Grand Touring. The base Standard model come generously equipped and has a starting MSRP of $51,100. Moving…

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Guide to the [Free] Resource Every Auto Dealership Should Be Using

Auto dealerships have had to adapt at a rapid clip over the past decade as digital platforms have overtaken traditional media as the primary mechanism for reaching auto shoppers. The role of print ads has rapidly diminished, replaced with tactics like geo-fencing, search engine marketing, social advertising, and website retargeting. A marketing plan that might have included just television and newspaper ads less than 10 years ago now must extend across at least half a dozen other platforms. Keeping messaging…

Why Your Dealership Should Go Organic

At a time when car shoppers have access to more research, reviews and vehicle data than ever before, auto dealerships are faced with the challenge of standing out from the crowd, especially on the search engine result pages of Google and Bing. The battleground for auto dealerships is the search engine results page. If your dealership isn’t showing up, or is being outranked by a competitor it can lead to lost sales. Often the final stop before a car shopper…

Building a 2019 Acura RDX

The 2019 Acura RDX is one of the best-selling compact luxury SUV’s and the brand’s most popular model. A complete redesign for this year brought with it more daring styling inside and out, plenty of tech features and a turbocharged 4-cylinder in lieu of the naturally aspirated V-6. The RDX, and Acura brand as a whole, occupies a middle ground in the market somewhere above mainstream and below full-on luxury automakers. Acura occupies the same gray area as Lincoln, Volvo…

Building a 2019 Mercedes-Benz A-Class

Positioned as the entry point to the Mercedes-Benz lineup, the all-new A-Class sedan is available in front or all-wheel-drive and is based on the same platform as the CLA, which Mercedes-Benz refers to as a coupe, offering more space and practicality. Exterior styling is conservative and proportions are tidy. Inside, the brand’s latest design language translates well into the A-Class with a more cohesive and upscale look than can be found in the CLA, or GLA for that matter. Technology…

VLF Automotive: Sports Cars with Guts

Michigan-based VLF Automotive produces some of the auto industry’s most stylish and powerful vehicles, delivering visceral thrills, tailored craftsmanship, and incorporating coach-built design that evokes the whimsy of a bygone era. In an age where it seems as though most premium sports car makers are chasing volume and, in some cases, imbuing their lineups with questionable styling, VLF’s trifecta of low production, raw power, and classic proportioning makes for spots cars with guts. We’d expect nothing less from Lutz. Headed…

Let’s Golf! Third Auto Builds a 2019 Volkswagen Golf GTI

The Volkswagen Golf GTI is famous for combining performance without sacrificing practicality. By thoughtfully integrating performance upgrades into the efficient and roomy Golf platform, the brand has been able to build a reputation for the GTI has as a fun car with few compromises and a reasonable price. For 2019 Volkswagen made some trim line changes and added more horsepower and more powerful brakes as standard equipment across the line. Let’s build one of these storied GTI’s to find the…

Rx for the Acura RLX

Perched atop Acura’s sedan lineup is the full-size RLX. Far less popular than the mid-size TLX and virtually all of its competitors, the RLX is a rare bird indeed. Last year a total of just 1,931 units were sold in America. That pales in comparison to the volume of Volvo S90’s (6,967 units) and Audi A6’s (10,561 units) sold in America last year. For heaven’s sake, even the often forgotten Infiniti Q80 (née M) had more than double the sales…

Building a 2019 BMW 3 Series

The BMW 3 Series sedan has been completely redesigned for the 2019 model year. As we previously covered, the 3 Series has carefully evolved throughout the decades and has traditionally placed an emphasis on sporty driving dynamics, technology and crisp design. Styling has generally been conservative, and the seventh-generation model carries on that theme. The exterior is handsomely rendered and features luxury styling cues, like chrome window surrounds, combined with aggressive bodyside sculpting and an integrated decklid spoiler. It all…

Building a [Big Money] 2019 BMW X7

For 2019 BMW has introduced the X7, its largest ever SUV, which slots above the mid-size X5 and X6 in the brand’s massive crossover lineup. The full-size X7 is designed to comfortably seat up to seven passengers, with a far more hospitable third-row seat than can be had in the X5. Competing head-to-head with the Mercedes-Benz GLS, Lincoln Navigator and Land Rover Range Rover, the X7 carries a starting price of $73,900. As with most vehicles within the full-size luxury…

Shopper’s Guide: 2019 Kia Crossovers

When it comes to crossovers, Kia has the field covered with a wide variety of vehicles. From the economical Soul to the three-row Sorento, there’s vehicles to fit multiple needs and lifestyles. Today we’ll explore the full 2019 Kia crossover lineup and cover pros, cons, competitors, pricing and safety score. Let’s get started!

2019 Lexus UX

The 2019 Lexus UX is a brand-new sub-compact crossover that slots below the compact NX in Lexus’s crossover lineup. With a starting price of $32,000, the UX competes with the likes of the Mercedes-Benz GLA , Cadillac XT4, and BMW X2. The brand’s signature grill dominates the front of the UX while aggressive sculpting adds character to the bodysides, echoing the larger Lexus crossovers. Out back, a horizontal light fixture connects both taillamps and gives the UX a unique and premium…

Opulent American Luxury of the 90’s

Cadillac and Lincoln delivered classic luxury in droves with their late-nineties full-size sedans. Today we’re exploring the most opulent trim levels of the Lincoln Town Car and Cadillac DeVille. In their day, these vehicles represented the lap of luxury for shoppers seeking a traditional American luxury sedan. 1997 Lincoln Town Car Cartier In the 1990’s the Cartier Edition of the Lincoln Town Car was the crème de la crème for Lincoln’s flagship sedan. Positioned above the base Executive Series and mid-level…