Building a 2020 Lincoln Aviator

As the Lincoln brand soars to new design heights, the likes of which haven’t been attained since the launch of the 1998 Navigator, let’s explore the resurrected Aviator nameplate and build the latest edition to the luxury brand’s lineup. Lincoln Aviator Models A total of five models are available for the 2020 Lincoln Aviator: Standard, Reserve, Grand Touring, Black Label, and Black Label Grand Touring. The base Standard model come generously equipped and has a starting MSRP of $51,100. Moving…

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Opulent American Luxury of the 90’s

Cadillac and Lincoln delivered classic luxury in droves with their late-nineties full-size sedans. Today we’re exploring the most opulent trim levels of the Lincoln Town Car and Cadillac DeVille. In their day, these vehicles represented the lap of luxury for shoppers seeking a traditional American luxury sedan. 1997 Lincoln Town Car Cartier In the 1990’s the Cartier Edition of the Lincoln Town Car was the crème de la crème for Lincoln’s flagship sedan. Positioned above the base Executive Series and mid-level…

Sneak Preview: 2019 Lincoln Nautilus

or 2019 Lincoln has renamed its MKX to Nautilus as it undergoes an extensive restyle. The most notable update is the grill, where the new corporate face from the Lincoln Continental has been grafted on, replacing the split grille. Luxury features like available 22-way Ultra Comfort Seats and inductive phone charging are on hand, as are advanced safety features like lane keep assist. Pricing is expected to start at around $40,000 when the Lincoln Nautilus goes on sale in Spring 2018. Be sure to check back in with Third Auto as more details emerge, for now have a look through the gallery. The Nautilus is a midsize luxury SUV, slotted between the compact Lincoln MKC and full-size Lincoln Navigator in the brand’s SUV lineup.

Luxury Brand Sales in October 2017

Wow, Lexus and BMW were neck and neck in October sales! Even closer were Audi and Buick, just a few hundred units difference. Mercedes-Benz numbers includes 2,446 van sales, when we remove those the monthly tall comes out to 29,623, still well ahead of second place BMW. So, what is Mercedes-Benz doing so right to be this far ahead? A combination of a robust SUV lineup and its push downmarket with the CLA and GLA have postured the brand to…

Building A $100,000 Lincoln Navigator

When the Lincoln Navigator in 1997 as a 1998 model, the 4×4 version carried an MSRP of $42,960, adjusted for inflation that comes out to $65,614 in 2017 dollars. That’s a lot of coin for what is essentially a fancy version of the Ford Expedition, however it sold well throughout its first generation. Fast forward two decades, it’s now 2017 and Lincoln has released the 2018 model of the venerable Navigator. The 4×4 regular wheelbase version carries an MSRP of $74,710, nearly…