![Guide to the [Free] Resource Every Auto Dealership Should Be Using](https://i1.wp.com/thirdauto.com/wp-content/uploads/2019/03/Trends-1.jpg?resize=800%2C500&ssl=1)
Auto dealerships have had to adapt at a rapid clip over the past decade as digital platforms have overtaken traditional media as the primary mechanism for reaching auto shoppers. The role of print ads has rapidly diminished, replaced with tactics like geo-fencing, search engine marketing, social advertising, and website retargeting. A marketing plan that might have included just television and newspaper ads less than 10 years ago now must extend across at least half a dozen other platforms. Keeping messaging…
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