Guide to the [Free] Resource Every Auto Dealership Should Be Using

Auto dealerships have had to adapt at a rapid clip over the past decade as digital platforms have overtaken traditional media as the primary mechanism for reaching auto shoppers. The role of print ads has rapidly diminished, replaced with tactics like geo-fencing, search engine marketing, social advertising, and website retargeting. A marketing plan that might have included just television and newspaper ads less than 10 years ago now must extend across at least half a dozen other platforms. Keeping messaging…

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Why Your Dealership Should Go Organic

At a time when car shoppers have access to more research, reviews and vehicle data than ever before, auto dealerships are faced with the challenge of standing out from the crowd, especially on the search engine result pages of Google and Bing. The battleground for auto dealerships is the search engine results page. If your dealership isn’t showing up, or is being outranked by a competitor it can lead to lost sales. Often the final stop before a car shopper…